Help shape the Central Coast’s identity – why do you choose to live here?

Central Coast Council invites the community to help shape the region's future by sharing what makes the Central Coast a great place to live, work and invest.

Your feedback will help create the first Place Brand Strategy – a long-term plan to promote the Central Coast to residents, visitors and businesses. 

This strategy builds on the success of the existing destination brand, which has helped grow the visitor economy from $900 million in 2019 to $1.3 billion in 2025. 

Central Coast Council Mayor, Lawrie McKinna said the strategy will reflect the community’s vision for a thriving region.

“We’d love to hear your views. Tell us what makes the Coast such a special place for you and your family,” Mayor McKinna said.

“Tourism is important because it brings visitors, supports local businesses and creates jobs. However, this strategy is about more than tourism – it's about celebrating who we are as a community and building a strong, connected region we can all be proud of.”

Council Director Community and Recreation Services, Melanie Smith said the strategy will support Council to move beyond tourism.

“Based on feedback from the Destination Management Plan, Economic Development Strategy and Major Events strategy, we’re broadening our approach to attract residents, talent and investment,” Ms Smith said.

“Our goal is to create a unified brand that reflects community values and celebrates the region’s character and unique identity of its local places.

“This strategy is about defining what makes the Central Coast special and how we tell that story.”

Share what you love about the Central Coast, what makes you proud and your vision for its future by completing the short survey by 24 December 2025. For more details, search ‘place brand strategy’ at yourvoiceourcoast.com